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Is High CAC Killing
Your Solar Business?

Chat with Alex — our free solar marketing specialist — and find out in 5 minutes where you're losing money on lead generation.

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120+ solar companies assessed

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Alex

Hey! I'm Alex from SolarCheckSE. Quick question — how are you currently getting your homeowner leads?
Alex
Solar Marketing Advisor
SolarCheckSE
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Your Lead Gen Assessment Is Ready!

See how your current CAC compares to what's achievable with targeted ads.

CAC Comparison

Your Current CAC

—

per install

Target CAC

$350

with targeted ads

Potential Monthly Savings

—

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Frequently Asked Questions
What's a good CAC for solar installation? expand_more

The industry benchmark for solar installation companies using targeted digital advertising is around $300–$400 per installed customer. Companies relying on shared aggregator leads (Angi, HomeAdvisor) often see CACs of $600–$900 due to low-intent, shared leads.

Why are lead aggregator leads so expensive? expand_more

Aggregator leads are sold to multiple installers simultaneously. This creates a race-to-close dynamic that lowers close rates and inflates your effective cost per customer. The homeowner also didn't specifically request you — they requested a quote and got matched, meaning intent is lower.

How does targeted advertising reduce CAC? expand_more

With targeted B2C ads (Facebook, Google, YouTube), your brand reaches homeowners exclusively in your service area who match the ideal buyer profile. These leads come in warm, knowing your company — which typically doubles close rates and cuts CAC by 40–60% versus aggregators.

What ROI can I expect from paid ads? expand_more

Solar installers working with us typically see a 4–8x return on ad spend within 90 days of campaign launch. The exact figure depends on your close rate, average deal size, and market competitiveness — which is why we start every engagement with a free strategy call.

How quickly will I see results? expand_more

Most installers start seeing qualified inbound leads within 2–3 weeks of campaign launch. Full optimisation (where CAC hits its floor) typically takes 60–90 days as the ad algorithms learn your ideal customer profile.

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Your Current CAC

Calculating... per install